Last updated: 17 September 2025
At The Dental Ads Guy, we take your privacy seriously. This policy explains what personal information we collect, how we use it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).
1. Who We Are
The Dental Ads Guy provides Google Ads management services for dental practices in the UK.
If you have any questions about this policy or how we handle your data, you can contact us at: [email protected]
2. What Information We Collect
When you use our website or contact us, we may collect:
- Contact details (name, email, phone number, practice name, website)
- Form submissions (information you choose to share when booking a free strategy session)
- Technical data (IP address, browser type, device, via cookies/analytics)
We do not collect sensitive health data or patient information.
3. How We Use Your Information
We use your personal data to:
- Respond to your enquiries and provide the free strategy session you requested
- Deliver our services if you become a client
- Send relevant updates or marketing (you can opt out at any time)
- Analyse website usage and improve performance
We will never sell your data to third parties.
4. Legal Basis for Processing
We process your data on the following lawful bases:
- Contract: to provide the services you've requested
- Consent: when you opt into marketing communications
- Legitimate interest: to run and improve our business responsibly
5. Cookies & Tracking
Like most websites, we use cookies and similar technologies (such as Google Analytics and Meta Pixel) to understand website traffic and measure marketing effectiveness.
- You can accept, reject, or customise cookies via our cookie banner
- Essential cookies can't be switched off as they're needed for site functionality
- For more details, see our Cookie Policy
6. How We Store & Protect Data
- Data is stored securely in password-protected systems
- We only keep your data for as long as necessary (usually no longer than 2 years unless required by law)
- If you become a client, some records may be retained for accounting or compliance purposes
7. Sharing Your Information
We may share your data with trusted service providers (e.g. email software, analytics tools, hosting providers) who help us run the business. These providers only process your data on our instructions and in line with data protection law.
8. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct or update your data
- Request deletion of your data
- Restrict or object to how we process your data
- Withdraw consent at any time (for marketing)
To exercise any of these rights, email us at [email protected]
9. Changes to This Policy
We may update this privacy policy occasionally. The "Last updated" date at the top will always show the latest version.